Ever wondered how to take your online business a step further? Then you should be paying attention to Social Selling, an innovative approach for you to find and reach new leads through your existing network on social media.
As simple as it sounds, Social Selling isn't exactly the same as social media advertising. You won't be spamming DMs and mails just to anyone that follows you, nor will you add contacts to your media just to make that specific number grow.
Social Selling is centered around the idea of actively building a relationship where your customers trust you and your brand, so that whenever they need your product or services, they come right to you instead of your competition.
And, just like pretty much any other social media marketing strategy, Social Selling is tied directly to your own SoMe channels. Already have a Twitter, Instagram, Tiktok or Twitch account for your business? Then you're one step into Social Selling.
By using these social media platforms you can laser-focus your selling activities to those followers who are more likely to buy from you. After the COVID-19 lockdowns around the world, many brands started creating a stronger and closer relationship with potential and loyal customers, and those that took advantage of their online presence got way ahead of the game.
Following these simple guidelines can give you a very general idea of how you can tackle Social Selling. We can even bet that you are already doing it at some level, and in that case you should just realign your strategies.
There's a lot to win when you take full advantage of social media as a selling platform. According to The Global State of Digital 2022, by Hootsuite:
See? There's plenty of opportunities and reasons to make your online brand or products grow! Here, at the heart of the Kosmic Dust community, we are looking for Ambassadors that want to grow with us and monetize their passion. How about you check out our Kosmonaut Program? It is filled with sweet cool benefits for you and your audience!
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